Simple, but striking and effective. This ad is sitting on the remains of a wall that faces my university's library. I was waiting for the lights to change with my coffee in hand, sleep-deprived and worried I'd not make my presentation in time, but this made me forget everything.
I think its sad though, that this ad, whilst extremely effective in its realistic approach, uses real shoes and real jeans that could find a better use on a real little boy. Or perhaps my choice of 'better' can be debated as there is no doubt that this ad is not effective. I just hope that it does not just shock, but also motivates people into action.
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